Over the weekend, Nestlé launched a new variant of Maggi, known as “Maggi DeDeeDe” made of shrimp, garlic, fish and other natural ingredient and fortified with micronutrients, the product fulfils the brand's commitment of using more familiar and common ingredients.
Nestlé is committed to supporting governments in its efforts to provide safe and quality nutrition for individuals and families to ensure wellbeing at all stages.
Speaking at the launch, Philomena Tan Managing Director of Nestlé Ghana shared the company’s commitment to continue to provide quality and nutritious choices that will contribute to the growth and wellbeing of Ghanaians.
“As a Nutrition Health and Wellness Company, we have a purpose to enhance the quality of life and contribute to a healthier future of consumers. We believe that we can achieve this purpose through the provision of product choices that have been developed through innovation and scientific findings,” she said.
She added that the company commits to using ingredients rich in vitamins needed for the wellbeing of consumers.
As the world’s leading Nutrition, Health and Wellness Company, Nestlé commits to fortify its products with micronutrients.
Maggi Bouillons produced in the Central and West Africa region are fortified with Iron to help address micronutrient deficiencies prevalent in the region.
In his statement, Dominique Allier, Business Executive Officer, Culinary in Nestlé Central and West Africa reiterated the brand commitment to use more familiar and common ingredients Increase local sourcing and build the local economy.
He added that Nestle will continue to raise awareness about healthy lifestyles, cooking and diets and improve the nutritional profile of its products.
By fortifying Maggi bullions, Nestlé is able to be part of the solution to reducing micronutrient deficiency in Ghana.