Interactive Digital and Touchpoint Magna Carta have launched the 2019 edition of the Social Media Week -SMW, Accra.

The SMW Accra provides brands, agencies and tech business platforms to share ideas, best practices and emerging trends.

According to General Manager of Interactive Digital, Kofi Asante, businesses which leverage on social media to promote their activities, should scrutinise the demands and needs of their audience as well as to conduct researches to improve their brand.

“Social media can become a platform that will enhance your business but it can wrongly affect your business,” Mr. Asante noted.

“The first thing to do is to do research on the various platforms to devise a strategy that will help their businesses,” he added. 

The SMW Accra will, therefore, explore the various format of sharing the Ghanaian narrative on social media through a wide range of activities spread across three days in the capital city with a broad spectrum of audience ranging from marketing professionals, entrepreneurs, techy and trendy youth.

Executive Director of Interactive Digital, Ekow Thompson, said ‘this year we will seek to explore the various formats of sharing of Ghanaian narrative on social media through a wide range of activities spread across three days in the capital city.”

The SMW Accra, which is in its third year, is an annual week-long conference and platform that curates and shares ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.