Consistent with a tradition of running compelling campaigns to assert the annual themes of the 3Music Awards, 3Media Networks have released campaign videos to highlight and celebrate the fourth year of being “Here For The Music”

The 2021 campaign follows the “Power of 3” campaign launched in 2020 which celebrated the scheme's three year milestone since 3Music Awards' launch.

In an interview, Sadiq Abdulai Abu, the CEO of 3Media Networks said the fourth year represents stability and triumph in influencing a new generation.

"3Music is "Here for the Music" and celebrating African music opulence at it's best," he said.

Directed by the famed music video director David Nicol-sey of North Productions, the 2021 campaign features a new generation of Ghanaian hit markers.

These artistes are gracing the 4th year with their superstar performance highlighting and celebrating four years of rewarding outstanding and dominant music.

Executions will appear on partner TV channels and across digital and social platforms ahead of the nominees announcement scheduled for Friday, February 12 at 8 pm.

The 4th annual 3Music Awards 2021 will be broadcasted on Saturday, March 27, 2021 at 8 pm.