Audio By Carbonatix
The success of major football brands were backstopped by sound working documents that set the standards.
In Ghana, the march towards total professionalism took another step last week as Club representatives undertook a five-day seminar on the Club Licensing Regulations.
According to the document, every club must fulfill requirements for a license and these are divided into five categories (sporting, infrastructure, personnel and administrative, legal and financial), with each category being split into three grades A-C (mandatory and best-practice recommendation).
The full implementation of the Regulations will mark a major shift in football management and it will bring some degree of urgency into the running of Clubs in the country, says Ghana Football Association President, Kwesi Nyantakyi.
"It has five thematic areas. We started last year with the legal [aspect]. This year, we are going into HR and administration and sporting requirements, that's infrastructure. It is very significant in professionalizing football in our country so we are bracing up for it," Nyantakyi told www.ghanafa.org.
The evolution of management is here to stay and comes at a financial cost which Clubs will have to bear in getting qualified personnel run their operations. Nyantakyi agrees that Clubs will need to engage the right hands to help turn around their fortunes.
"We have to look for them [right personnel]. You need a License 'A' coach, most of us have coaches who are now undergoing training to acquire License 'A'. You need a General Manager, most of the Clubs have. You need somebody on Security, Finance, Marketing and Media and Public Relations and so on. This are people are who readily available and we can easily fall on.
"Definitely, the benefits are more than the cost. You may feel the pinch in the short run but in the long run, it offers you more benefits that will turn around the fortunes of your Club. And reap in more cash so that you can engage more qualified people to run your Club and the multiplying effects and the returns will be resounding in the future," he said.
By setting such high standards, the GFA President believes that Clubs will be better placed to enhance their operations and boost revenue.
"Ofcourse. It will make the Clubs more professional, it will make the Clubs more efficient, the league will be more efficient, you attract more sponsorship, you train more quality players and there will be better facilities.
"In the end everybody will be happier. Starting it is not going to be easy but in the end, it will be better for everyone."
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