The maiden Luv FM Kiddy Quiz kicked off on Saturday afternoon in the studios of Luv 99.5 FM.

The upper primary pupils were examined in areas of general knowledge, spelling and word play.

The knockout competition, involving 16 schools, comes off every Saturday at 12: 30 pm. Four students were eliminated in today’s competition.

Participating students were given a certificate, stationery, school bags, 'Aben dada' beef noodles and soft drinks.

Promotion and event executive at Multimedia Group Kumasi, Alfred James Hermans could not hide his excitement with the programme.

“Messages I’m getting indicates that people are really loving the show because of its educative nature. That’s what we seek to deliver to our audience with the programme,” he said.