
Audio By Carbonatix
This week is an important one. It's our DIY Week for the month of February. 2015 is the year in which we are taking control of our own destinies and being the change we wish to see in our lives, in our communities and in our nation.
If you look around you, there will be a lot for you to complain about, but if you want things to change, you must Do It Yourself. In January, DIY Week gave us the tools, skills and knowledge to be financially free - to go out there and not just start a business, but make it work. This month's DIY theme brings things a little "closer to home", so to speak.
I have a question for you: do you like being a Ghanaian? Of course, you were always going to say yes, but are you sure? What do you like about being a Ghanaian? What is unique about the Ghanaian? What is it that you think Ghanaians do better than any other nation in the world? Hospitality? What else? Nothing? That's ok. Let's focus on our hospitality for a moment. That should be an asset, shouldn't it? So how would we apply this asset for national benefit? In the Tourism sector, right? Ok. The tourism sector in Ghana is not exactly exemplary, is it? I'm sure you've had several conversations with your friends about how the Ghana tourist board and the tourism ministry are not doing enough to promote our country. But how about you? What have you done to improve our tourism industry?
Let's talk about this hospitality thing again. You're a Ghanaian, and so you demonstrate hospitality wherever you go, right? After all, it's part of your national identity, isn't it? So imagine a team of foreign investors have been visiting the company you work for. It's their second visit to the country, and they will have a week to themselves before they return. The delegation leader says they have already been to the Central Region. They have seen Kakum and the castles. He asks you which region you would recommend next, and which attractions they can see there. What would your answer be?
How many regions of Ghana have you visited yourself? How much of Ghana have you seen? You say you like being a Ghanaian? Well, what do you even know about it.
The sad truth is that apart from whichever city we live in, most Ghanaians have never travelled to any other place in this country - except the village we came from, and the occasional other city for work or study. How much of Ghana have you toured? How many tourist attractions across the length and breadth of the nation can you name, let alone give a personal recommendation for? How many times have you simply packed your family into the car and driven to a part of the country you have never seen before?
You're probably wondering, what's the point of all this anyway? How will your visit to some eastern regional shrine help to boost the tourism industry? Well think about this: Every weekend, you spend GHC100 or so, when you take the kids to your local spot for some juice and kebab. If you go and spend that same GHC100 in Tamale, you have added GHC100 to the economy of the Northern Region. So imagine if all of us were doing this. Not only would this distribute some lovely cedis around the country, but it would also mean you would have more than one answer to give to that foreign businessman when he asks you where to visit.
The truth is there are tourist attractions in every single region of our amazing nation, and this week, we will learn how we can kick-start our tourism industry, DIY style! Not all problems should be solved by some authority, or some ministry. If we don't like it, let's change it ourselves. Simple.
My name is Kojo Yankson, and I see a lot needs to be done, so I'm doing it myself.
GOOD MORNING, GHANAFO!
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