In wake of the current environmental and economic issues, the Chartered Institute of Marketing Ghana (CIMG) is advising businesses to review their marketing strategies to remain competitive.

According to its President, Dr. Daniel Kasser-Tee, Ghanaian businesses should re-examine their marketing mix elements and ensure an optimal blend for organisational success.

Speaking at the launch of the 33rd CIMG Annual National Marketing Performance Awards, he entreated businesses to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.

"We call on businesses to take a second look at your business and marketing plans for the year. Reformulate and realign your strategies in the wake of the prevailing environmental difficulties and challenges. Avoid cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for your products”, he said.

Theodore Osae, Vice President of CIMG and Chairman of the Awards Planning and Selection Committee, said CIMG would continue to review and add new components to the awards to ensure its relevance and excitement.

"We have, for the past few years, adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This setup has made it easy for CIMG to continue to drive a rigorous process, maintaining the standards and credibility thereof.”

“We will continue to review and introduce new elements to ensure relevance and to bring excitement to the CIMG awards”, he noted.

The CIMG Annual National Marketing Performance Awards is to honour corporate brands and individual personalities who performed outstandingly within the year under review.

The CIMG Awards has come to be accepted as Ghana’s most prestigious and one of the longest-standing local awards, since its inception in 1990 (for the 1989 financial year).