Renowned food blogger Zubaida Abdel-Rahman also known as the Professional Foodie has urged young entrepreneurs to take advantage of social media to create wealth.

"As we transition into 2023, it is easy to notice marketing trends all around us changing. We are in an era in which digital marketing seems to have become more popular than traditional ways of marketing.

"Companies are starting to spend more money on advertising on digital platforms than ever before.

She added, "with all these changes taking place, new opportunities to generate revenue have risen. A huge factor contributing to these changes is the impact social media has had across the globe."

“Social media has allowed what digital marketers call “influencers” to create revenue streams significant enough to change an entire lifestyle within a short period of time.”

The Professional Foodie advised the Ghanaian youth to identify the digital advantages out there and adhere to using their social media handles to liberate other young people from unemployment, poverty and reduce the high dependency ratio in the country.

Ms Zubaida Abdel-Rahman shared that for a brand to be recognised on social media to make money, there is a need to build trust and create consistent and helpful content.

“Social media platforms are flooded with many types of content creators. A lot of consumers primarily check Instagram and TikTok to see what their favourite influencers are up to.

"This means founders have to intentionally create an online presence to turn followers into paying customers."

She added that to be successful on social media, netizens or influencers should create trust, be relatable, and be transparent to create loyalty.

“Building trust and connecting with followers is one way to cultivate reliable clients. Showing a day-to-day life as a founder, giving followers access to exclusive events, and explaining the story of your brand, creates transparency that customers value.

"I genuinely think that people are past the stage of just seeing a business," she said.

"People want to hear the stories and the realness."

She recommended that those looking to grow in 2023, need to be mindful of the way social media and the economy work hand-in-hand today.

“Building trust and personalising your content is necessary for creating a business that consumers are willing to support.

"In today's business climate, being the face of your brand and speaking your mind as a founder is often the route to success.”