UK-based Ghanaian Afro-Gospel musician, Joseph Matthew, has taken a stance against the notion that Ghanaian gospel artists must sing in English to gain global recognition.
This response follows recent comments by Nigerian gospel singer Nathaniel Bassey, who prophesied that Ghanaian gospel music could achieve international success if artists sang more in English
He had urged Ghanaian gospel musicians to write songs in English, asserting that the world needed to hear their songs, predicting a future where Ghanaian Psalmists would host concerts in Nigeria.
"Yes, I know you love your local dialect, Twi, but there is an anointing on you and the world needs to hear your songs,” Nathaniel Bassey said.
However, Joseph Matthew also known as JM disagreed with this perspective.
In a video shared on his social media platforms, he argued that language should not be a barrier to spreading God's message through music.
He contends that the power of music goes beyond language and can resonate with people of all backgrounds.
JM advocated for an organic evolution to help the growth of Ghanaian gospel music to reach a wider audience. He emphasised that success should be driven by the music's inherent power rather than linguistic manipulation.
“Any Ghanaian supporting Nathaniel Bassey’s comments is ignorant. To go global you need the right plugs,” JM stated.
According to the 'Promise Land' crooner, achieving success on the global stage involves more than just changing languages; building the right network and employing effective promotion strategies are equally crucial factors.
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