Audio By Carbonatix
Nigerian music icon Tiwa Savage has admitted she has no plans to sign an artist under her wing, citing the stress that comes with managing talents. She disclosed this in an interview with Forbes Africa.
“Everyone always says to me, ‘When are you going to sign an artist?’ I don’t think I have the gift to sign another artist, because artists are stressful… I could just be sleeping, and then I will wake up and my artist is trending for something else,” she said.
However, she expressed her desire to support upcoming musicians in a different way—by creating a music school. “I do have the gift to help, which is why I am trying to do the music school, where you can go and later sign to a label that can actually help you,” she explained.
Beyond personal success, Tiwa Savage highlighted the need for African artists to take control of their art and industry. “We need to own our art, our publishing, our labels,” she stated. “We need to tell our own stories.”
The music icon also cautioned emerging artists against rushing to fame, emphasizing the importance of building a strong foundation before reaching the pinnacle of their careers. The award-winning singer shared insights on the pressures of success and the need for ownership in the music industry.
“Cherish the beginning,” she advised. “A lot of artists rush to the top, but once you are there, you face pressures — streams, concerts, obligations. When you start, you are free to create without limitations. Build a strong foundation, so when opinions come at you, you do not lose yourself.”
She also challenged the notion of seeking validation from foreign markets, urging industry stakeholders to focus on building a self-sufficient music ecosystem.
“Why are we trying to break into another market? We should build our own to be the one others try to break into,” she said. “If we had the right infrastructure, affordable data, and investment, we would not have to chase validation elsewhere.”
Latest Stories
-
Shops and restaurants in Egypt told to close early as energy crisis deepens
25 minutes -
OmniBSIC delivers 104% profit growth, assets and deposits doubled in 2025
34 minutes -
South Africa’s exclusion from G7 summit no surprise, says Ramaphosa
35 minutes -
Austria becomes latest to propose social media ban for children
45 minutes -
‘We’re having a moment’ – fear and denial in Silicon Valley over social media addiction trial
55 minutes -
75% of fans oppose VAR in Premier League, says Football Supporters’ Association
1 hour -
Italy investigates Sephora and Benefit over marketing skincare to children
1 hour -
Three arrested in Paris after attempted bomb attack outside Bank of America
1 hour -
Partial government shutdown becomes the longest in US history
2 hours -
Oil rises above $115 and Asia stocks slide as Iran war escalates
2 hours -
Accra New Town building collapse: 3 dead, 20 survivors as Interior Minister reveals full casualty breakdown
4 hours -
Three suspects, including pregnant woman, arrested over Keri shooting
4 hours -
Woman granted GH¢100,000 bail over false ‘murderer’ post on Uber driver
4 hours -
No Kings protests draw large crowds to rally against Donald Trump
5 hours -
The legal effect of the United Nations resolution declaring the Transatlantic Slave Trade the gravest crime against humanity
5 hours
