FirstBank Ghana is set to launch its Private Banking & Wealth Management service this week in line with plans to meet the increasing demands and preferences of its high-net-worth individuals (HNIs) and in the process, expand the Bank’s offerings to the Ghana market.

The introduction of the Private Banking and Wealth Management (PB&WM) service will be done in both Kumasi and Accra marks a significant milestone for FirstBank as it continues to deepen its commitment to offering extensive banking services at international standards in Ghana.

FirstBank’s Private Banking and Wealth Management proposition is a one-stop shop for convenient banking, supported by the Bank’s robust Information Technology (IT) infrastructure and a team of well-trained, service-oriented personnel.

Private Banking is a service offered by banks and other financial institutions to HNI’s. It typically involves providing tailor-made services such as Investment advice and Financial Planning.

Wealth Management on the other hand is a holistic approach to managing a client’s financial needs and goals addressing the clients overall financial situation.

FirstBank’s offering will comprise a comprehensive suite of products and services tailored to the specific requirements of each client with the aim to deliver discounted pricing and exclusive access to financial products and services.

It also includes access to a dedicated banker or team of bankers, personalized investment advising and financial planning.

Speaking ahead of the launch, Managing Director of FirstBank Ghana, Victor Yaw Asante said, "At FirstBank, we are committed to providing our clients with exceptional financial solutions that cater to their unique needs and aspirations.

The launch of our Private Banking and Wealth Management services is a testament to our unwavering dedication to empowering our valued clients to achieve their financial goals."

Mr. Asante further stated that, “our focus is on gaining a thorough understanding of our clients' financial situations so that we can meet their needs today while helping them plan for the future.

We put personalized service at the heart of our relationships, drawing on our rich heritage of building long-term partnerships and bringing together traditional values of trust and commitment with efficient service delivery plus convenience."

FirstBank is excited to introduce its Private Banking and Wealth Management services to discerning clients.

This proposition is a testament to the Bank’s commitment to delivering the ultimate gold standard of value and excellence to its stakeholders.

Through this, the Bank, among other aims, seeks to empower its clients to achieve their financial dreams.

The FirstBank Ghana team will be joined by Idowu Thompson, the Group Executive for Private Banking & Wealth Management at FirstBank Nigeria, as well as visiting colleagues from London and Lagos, for the introduction of this comprehensive Private Banking & Wealth Management offering.

This unique corridor spanning Ghana, Nigeria, and London allows FirstBank to deliver a seamless and globally-connected wealth management solution to its valued clients.