Ghana’s rich cultural heritage is set to take centre stage in Canada this July as Ghanafest Alberta returns from July 25 to 27 in Edmonton.

The three-day event was officially launched at a press conference held on June 11, 2025, in Accra, Ghana. Organisers and key stakeholders say this year’s celebration promises to be the biggest yet, bringing together the Ghanaian diaspora, Canadians, and culture lovers from across North America for an immersive experience of Ghanaian music, food, dance, fashion, and business networking.

The festival will showcase traditional and contemporary Ghanaian culture, offering guests the chance to enjoy authentic Ghanaian cuisine, shop unique crafts and fashion, and enjoy performances from top Ghanaian artists and dancers.

“Ghanafest isn’t just a festival. It’s a vibe. It’s family. It’s a chance to be proud of who we are and where we come from,” a representative of Ghanafest Alberta said.

“Every year we come together to share our music, our food, our story with all of Canada. This year, we are dreaming even bigger... You are already a part of it.”

CEO of the Ghana Tourism Authority (GTA), Maame Efua Houadjeto, encouraged Ghanaian vendors and participants to take advantage of the event to build long-lasting business relationships and enhance the global appeal of Ghanaian products.

Speaking on the sidelines of the event, she explained that “We want you to establish very good networks… not just to promote your products, but to forge meaningful partnerships,” she said.

“We have good products, but we often lack proper packaging. Your packaging is everything. It sells you. It should be attractive enough to compete on the international market.”

The event is led by Esther Araba Assabil, founder and organiser of Ghanafest Alberta, whose efforts were praised by Dr. Erieka Bennett, Head of Mission at the Diaspora Africa Forum.

“She’s the kind of diaspora we want more of,” Dr. Bennett noted.

“She is highlighting her country by creating a platform that unites Ghanaians abroad and projects Ghana positively to the world. Ghanafest in Canada is a clear example of what public-private partnerships can achieve.”