Nestlé Ghana says it is committed to providing quality and nutritious childcare products to Ghanaians.

Nestlé, a global powerhouse in the food and beverage industry disclosed this at the Cerelac Nostalgia Fest, a durbar held to celebrate Cerelac’s 85% market share and dominance in the Ghanaian market.

Speaking to JoyBusiness at the ceremony, Corporate Communications and Public Affairs Manager at Nestlé, Deborah Kwablah, highlighted the company’s efforts to develop local economies.

“The quality of maize that we need for the production of Cerelac is very high. In order to achieve this, we intervene at the farm level, we make sure farmers get access to the right input. From harvesting to post-harvesting, we stay all through with farmers just to ensure quality.

We have an agronomy team to make sure we have the needed quality in the factories”.

Cerelac is a cereal product which comes in 4 variants; maize, wheat, rice, and fruits.

Innovation and extensive market research and goal to champion nutritious food products have been key to Nestlé Ghana’s success.

Although market watchers note a dip in the sales of goods this year compared to previous years, Kwabena Asiedu Adaakwa, Category Manager for Nutrition at Nestlé Ghana, explained that continuous innovation and the development of products for all income levels are key to attaining market dominance.

“We need to think differently, providing packages in smaller sizes, even varieties that every Ghanaian can associate with is key. We are always mindful about how to reach all economic classes in the country. That is innovation which will helps you stay afloat despite challenging economic times.”

On cerelac’s market dominance he noted that; “we (Nestlé) have been leaders because of the products we have on the market. It’s about providing the nourishing goodness that Ghanaian children can be fed on. That is our focus. He emphasized.

“We believe with these things we are going to solidify our position and grow beyond the 85% market share.” Mr. Adaakwa continued, highlighting the brands quest to deepen their market share.