Audio By Carbonatix
Glo has clocked 100 days of commercial operations in Ghana with a promise to make the next six months more 'eventful and exciting' for Ghanaians.
In a 100th Day anniversary message copied exclusively to Adom News Editor Nii Narku Dowuona, Board Member and Executive Director, Human Resource at Globacom (Group), Adewale Sangowawa said “Ghana is a challenging market but we are making progress - we are happy with the response we are getting from the people of Ghana.”
He said Glo is pleased that its offers are resonating with the people of Ghana and that it is influencing existing market dynamics, adding “as we promised, we have a lot more in store and we are working towards making the next six months even more eventful and exciting for everybody in Ghana.”
Glo Mobile launched commercial service in Ghana on April 29, 2012 and Tuesday August 7, 2012 was exactly 100 days since it started operations in country.
One hundred (100) days is an important anniversary for every business because it is a widely accepted initial stock-taking benchmark, and Glo has chalked some successes over the period.
Within the first 31 days of its first 100 days, Glo Ghana raked in 468,508 customers, representing 2% mobile market share, and within the second 31 days, it more than doubled subscriber base to 990,566, which gives it an impressive 4.2% market share in just two months.
Glo’s 62-day market share makes it more than four times larger than the only CDMA player, Expresso, which has been in the country for more than a decade.
The Half-year Mobile Subscriber Base Report from the National Communication Authority (NCA) indicate Glo is also gradually chipping off some of the market shares of each of the four GSM players, MTN, Vodafone, Tigo and Airtel.
The NCA report shows that as Glo gain 4.2% market share, MTN lost some 1%, Airtel lost 0.5%, while Tigo and Vodafone lost 0.2% each.
This confirms fears previously expressed by the bosses of those four telcos that the sixth operator (Glo) threatens to neutralize market share and revenue across board.
Meanwhile, based on the rate of its monthly subscriber base growth, it is projected that within the month of July, through to its 100th day, August 7, 2012, Glo may have added on another estimated 500,000 customers to reach almost 1.5 million customers.
But that could only be confirmed when the NCA publish the third quarter subscriber base report, which would capture the July figures.
Glo took off on the bark an estimated $750 million ‘world class and state-of-the-art’ network infrastructure, which made it the first telco in Ghana to take off with 1,400 BTSs spread across 974 cities and 10,000 villages, providing an unprecedented 85% coverage at its launch, and 2,900km terrestrial fibre spread into Ghana, from it privately-owned 2.5terabit/sec Glo One undersea fibre.
It announced at the launch that it has enough capacity to take on 10 million customers without congestion.
On the back of that massive infrastructure, and a lot of good will from Ghanaians, Glo begun commercial service in Ghana with some of the juiciest offers on the Ghanaian market, including 20Gp free everyday for the first 100 days on Glo, 100% bonus on every recharge, 2Gp per minute of call to one Special Number of the customer’s choice, one minute bonus for every three minutes of call received on Glo, five hours free night calls, as well as News, Sports, Entertainment and Weather updates on Glo’s 128Kb SIM.
Glo’s 100 days ride on the Ghanaian market has obviously been impressive in terms of subscriber base, but it recently experienced a few challenges on with data service.
The network experienced days of disruption both in Ghana and in Nigeria and customers in Ghana flooded their facebook pages with complaints about the interruption.
A cross-section of the media in Nigeria reported that the interruption was due to a cut on the Glo One submarine cable off the coast of Nigeria, which has since been repaired.
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