An international exhibition for the automotive industry is slated for Accra on 7 - 8th September, 2012 to exclusively showcase latest cars, motor bikes, spare parts, car accessories, auto insurance and loan services. Dubbed the Accra International Motor Fair, it is designed to bring together major players, stakeholders and consumers of automotive products and services from Ghana and beyond, under one roof, at the Accra International Conference Centre. Some targeted exhibitors are Automobile Dealers (new and used); Accessories Manufactures ( Tyres, Batteries, Car Parts, Car Alarms, Hands-Free Equipment, etc); Lubricant Manufacturers and Dealers; Motor Finance Companies (Banks, Leasing companies, etc);Motor Insurance Companies; Dealers in Allied Services and Products (Car Hire & Rentals, Bus Services, etc) and Government Ministries, Departments and Agencies operating in the automotive sector. Executive Director of OML Africa, organizers of the event, Paul Asinor said "as an emerging market with the discovery of oil and gas in commercial quantities, a growing middle class in one of the world's fastest growing economies, Ghana represents a fertile market in the automotive industry.” He said there was need for a world class motor convention as it pertains in the United States, Europe as well as in Nigeria, South Africa, etc, adding that the Accra Motor Fair will serve as a stimulant for the growth, development and sustainability of this lucrative but often neglected automotive business market. The Accra International Motor Fair will also present an affluent audience from businesses, organizations and high net worth individuals who simply do not have the time to conduct research when making a new vehicle purchase; who have no time to visit a car showroom and who simply do not know what is really available when it comes to buying a car, car parts and accessories, car insurance and latest car financing schemes in Ghana. "This world class motor event was therefore created to offer the solution to these issues as well as provide the platform for leading automotive brands to showcase what they have, explain what is available and how visitors can buy it in a relaxed and fun way. For our exhibitors made up of some of the world's leading automotive manufacturers, the Accra International Motor Fair will ensure they can effectively interact with this otherwise extremely difficult and almost impossible to reach segment of the market." Paul Asinor said it is also a fantastic opportunity to meet potential buyers, build a database of future customers; while generating more face-to-face sales leads which is better value for money than just placing an advert in a newspaper. If you consider the fact that since 1928 when the first motor show was held in Accra, all other attempts to host such an important event has always fizzled out. With similar shows like the Accra International Motor Fair being regularly held in Lagos, Abuja, Johannesburg, Cairo on the African continent, Ghana must have a worthy equivalent in the industry. Therefore, the Accra International Motor Fair is now going to be a fixture on the world automotive calendar. It is expected that a combined audience of over 3,000 visitors will enjoy the event this year." An extravagant VIP Cocktail and Best Stand Awards Night will climax the event with the next day being a Family Day where dad, mum and the children will have passenger car and motorcycle test drives, bouncy castles, music and fun.