Audio By Carbonatix
Adele has heightened speculation that she is about to release her first new music since 2015, after updating her website and social media pages.
The star's Twitter and Instagram images were changed to a blue and turquoise pattern, while her old website was scrubbed and replaced with a link urging fans to sign up for information.
It comes after the number 30 was projected onto several buildings around the world over the weekend. Fans are predicting this will be the name of her fourth album - after 19, 21 and 25.
The mysterious projections have been spotted on the Eiffel Tower in Paris, the Colosseum in Rome, Berlin's Brandenburg Gate, Amsterdam's Nemo Museum and New York's Empire State Building.
The logo has also reportedly appeared in Russia, Brazil, Mexico, Poland, Ireland, Italy, Canada, Malaysia, South Korea and the UK.
Although they have not officially been confirmed as being linked to Adele, the images appear to use the font she has favoured on her previous albums.
Toronto, ON 🚨 #adeleiscoming #adele30 @Adele 🤍 pic.twitter.com/lEws3Zahq4
— #ADELE30 IS COMING!!!! (@jayveetales) October 3, 2021
The singer hinted that her fourth album would be called 30 in a 2019 Instagram post, jokingly telling fans: "30 will be a drum and bass record to spite you all."
Using the title would also connect the album to Adele's previous pattern of naming records after a pivotal year in her life.
She has previously said she would retire the system, saying that she had settled into family life.
But the singer separated from her ex-husband Simon Konecki when she was 30 (she is now 33) and has subsequently kept a low public profile.
The one exception was a stint hosting US comedy show Saturday Night Live last year.
At the time, she addressed the rumours that new music was imminent.
"I know there's been a lot of chatter about me just being the host. Like, 'Why isn't she the musical guest?' and stuff like that," she said.
"And there's a couple of reasons. My album's not finished, and I'm also too scared to do both… I'd rather just put on some wigs, have a glass of wine or six and just see what happens."
Highest standard
Fraser T Smith, who co-wrote Adele's global smash hit Set Fire To The Rain, recently told the BBC he "didn't know" whether the star's new album was complete.
"Adele is incredibly secretive, and I think that that's the way you want it - building that suspense," he said.
"A testament to her is that you just don't know the next direction she'll take. It could be R&B, it could be rock, it could the ballads.
"But whatever it's going to be, it will be of the highest standard."
Adele's last album, 25, was also announced with a mysterious marketing campaign. Viewers of The X Factor in the UK were surprised during an advertising break when a 30-second excerpt of a new song (later revealed to be Hello) was broadcast against a blank screen.
The album went on to sell more than 3.5 million copies in the UK alone, making it the country's 14th best-selling record of all time.
It also broke sales records in the US and won the star a Grammy for album of the year - which she memorably tried to give to Beyoncé.
"I can't possibly accept this award," she said through tears. "My artist of my life is Beyoncé. And [her] album to me, the Lemonade album, is just so monumental."
Latest Stories
-
Government is reviewing Saglemi Housing deal and private takeover – Kwakye Ofosu
4 minutes -
Nana Ama McBrown, Kate Henshaw headline Women of Valour London 2026
7 minutes -
David Asante’s contributions at GPCL must be recognised – Vicky Bright
14 minutes -
I don’t want my people to be mistreated by ICE — Ambassador Victor Smith tells US Senator
18 minutes -
Detained fugitives: If you’re not prepared to be accountable, don’t hold public office – Vicky Bright
25 minutes -
Adutwum outlines vision for a growth-minded Ghana, draws lessons from global experiences
27 minutes -
I wish former CSA boss Dr Antwi-Boasiako continues in office – Sampson Lardy
28 minutes -
Kotoko maintain title ambition despite mixed results – Sarfo Duku
36 minutes -
NPP Flagbearer Race: Dr Adutwum speaks on economy, Ghana’s current gains, and more
38 minutes -
We must show zero tolerance for corruption and punish political elites – Susan Adu-Amankwah
43 minutes -
I’ll raise the needed funds to win on January 31 – Adutwum
45 minutes -
Adutwum urges calm in NPP, tells Frimpong-Boateng to look ahead to better days
47 minutes -
Your choice will shape NPP’s future – Adutwum to delegates
50 minutes -
Sedina Tamakloe-Attionu must be arrested immediately on arrival; sent to prison – Ex-Deputy AG
1 hour -
I’ll be surprised if Sedina Tamakloe-Attionu is granted bail on arrival – Bobby Banson
1 hour
