In a move aimed at shaping the future of journalism in an era increasingly defined by artificial intelligence (AI) and digital disruption, Raymond Smith, Founder of the AFRIMASS Network, has unveiled a pioneering mentorship programme under the auspices of the Newsroom Business Initiative (NBI).

The announcement was made during the NBI’s sustainable newsroom event held at BlueCrest University in Accra to mark this year’s World Press Freedom Day on May 2, 2025.
Addressing a gathering of media professionals, journalism students and educators, Mr Smith underscored the growing need for young journalists to be equipped with not just technical skills but also strong ethical frameworks as they navigate a rapidly evolving media ecosystem.

"AI is transforming journalism in ways we could not have imagined a decade ago. It enhances speed, accuracy and access to data-driven insights. But it also presents serious risks from misinformation and algorithmic bias to the undermining of editorial judgment,” he said.

“As we embrace these tools, it is crucial to ensure they serve the truth and the public good. Freedom of expression remains paramount, but it must be matched by an equally strong sense of responsibility.”
The newly launched mentorship programme, according to Mr Smith, forms a central pillar of the NBI’s broader mission to ensure sustainability in the media sector.

The initiative seeks to bridge the gap between academic training and the realities of newsroom practice by pairing emerging journalists with seasoned professionals, technology experts, educators and business leaders. The programme will deliver training across four main areas.

Participants will gain hands-on experience in news reporting, multimedia storytelling and digital content production through workshops and internships. Emphasis will be placed on integrity in reporting, with modules focused on fact-checking, combating misinformation, and making ethical editorial decisions.

Young journalists will be trained on how to effectively deploy AI tools in the newsroom without compromising journalistic standards. And with media sustainability in focus, the programme will provide insights into audience engagement, content monetization and the business of journalism.

Mr Smith stressed the importance of fostering a community among participants, encouraging collaboration, shared learning, and the exchange of ideas between mentors and mentees.
“Mentorship is not a one-way relationship.

Experienced journalists also benefit from the fresh perspectives and innovative ideas that young people bring,” he noted.
“The future of journalism lies in your hands,” he told the students. “This programme is an investment in your potential to help you meet the demands of modern journalism with integrity, creativity and resilience.”
The mentorship initiative is expected to be rolled out in phases beginning in the second half of 2025, with applications opening in June.
The NBI event, which served as the launchpad for the mentorship programme, was held in celebration of World Press Freedom Day 2025. Organized by AfriMass Network in collaboration with BlueCrest University College.

The event brought together a diverse range of voices committed to advancing journalism in the age of AI. We extend our appreciation to our partners, including AngloGold Ashanti, Mont Natural Mineral Water, Leatheroncall Gh, Customer Service Africa, Aladin Bakery and Snack Bar, and our media partners such as Graphic Communications Group, Norvan Reports, JoyNews, Ghanaweb, Leadnews, GBC, Graphic Online, Newswire GH, GH One TV, Woezor TV, Mx24 TV, and Starr FM, whose support was instrumental in making this impactful initiative a success.