Airtel Ghana has introduced two new products called Airtel Frndz and Airtel Classified on to the market. A statement from the company said the two products were introduced in response to customer needs and demands. “Airtel Frndz enables Airtel customers to subscribe and call up to ten special numbers at the lowest rate of 2.5Gp per minute. Customers also enjoy free night on-net calls to their subscribed Frndz from 11:00pm (instead of 12:00) if they use a minimum GHC 0.015 within the day,” it said. The statement said Airtel Classifieds enabled customers to access information on a range of topics including job searches and where to buy what, on their mobile phones. Marketing Director of Airtel Ghana, Oare Ojeikere was quoted as saying the Airtel Frndz seeks to give Airtel customers the freedom to stay connected with their families and be able to talk longer without unnecessarily spending too much. He said customers on Frndz are also charged just 6Gp per megabyte on PAYG internet and are allowed up to 100 free SMS daily. “We are always looking for opportunities to create innovative products that our customers will find beneficial and useful and we thought one key way is to re-horn our family and friends offer especially when there is so much happening around us and we want to share these things with people close to us”, he said. On the introduction of Airtel Classifieds, Mr. Ojeikere said the product will make relevant and important information available to customers right on their mobile phones. He said through the service, customers could access information on a range of topics by texting the keyword, ‘Class’ to short code 108 or dialing the USSD *108#. “Among the services that could be accessed are job alerts (where users will get daily updates on job vacancies), automobiles (users will receive information on vehicles for sale and where to purchase them), rent alert (users will receive information on accommodation available for rent) and properties (users will receive information on properties available for lease or sale,” he said. Head of Corporate Communications and External Affairs at Airtel Ghana, Donald Gwira said all these products have been introduced and upgraded in response to the needs of customers. “We are constantly reviewing our products and in line with the feedback received we adapt our products in line with the needs of our customers,” he said. He added that Airtel Ghana will focus on its goal of becoming the most loved brand in the daily lives of Ghanaians by offering useful data, voice and value added services to the network.