Airtel Ghana has upgraded its 3.5G service to 3.75G to offer world class third generation experience to consumers. Airtel was the first telecommunication company to launch the 3G service in Ghana and currently operates in all ten regions with over 75 per cent coverage. The company said in a statement that it had developed new and exciting data bundles to address the data needs of all of its consumers as part of the new package. The launch of the 3.75G platform promises profound changes to how subscribers in Ghana will experience the web on internet-enabled devices, the statement said. The statement said the improved technology will enhance multimedia functionality, high speed mobile broadband and internet access; allowing users to send and receive emails and download music and other large files from their devices at very fast speeds. “The Airtel 3.75G is the latest global HSPA+ technology with 21mbps, also being rolled out in Europe and the USA. It is the fastest 3G available and will be enormously beneficial for a variety of users, which include large Corporates, Small or Medium Businesses and the Youth,” it said. It quoted Airtel Ghana Managing Director Philip Sowah as saying “the 3.75G technology will give our customers the opportunity to interact with data in a different way. This is why Airtel doesn’t see the 3.75G as a product but a platform that enables the community to expand its social and commercial horizons, alongside the rest of the world.” According to Mr. Sowah, Airtel has introduced several data bundles that address the needs of the youth, the homemaker or family person, and the career person. He explained that Airtel consistently monitors the network to ensure that their customers experience the best quality in the network according to their specific needs. Throwing more light on the 3.75G service, the Head of Corporate Communications and External Affairs of Airtel Ghana, Donald Gwira said the expertise and experience of global technology leaders, Ericsson, ensures that Airtel delivers the best customer experience in Ghana. Mr. Gwira added that the 3.75G platform will allow subscribers to combine the enormous potential of the internet with the convenience of cellular phones and other devices. According to him among the enormous advantages of the 3.75G service is that it will liberate the potential of the youth through enabling fast access to the Internet for learning, sharing, social networking, creating and accessing content like music. “For the small and medium business, it will enable the entrepreneur to embrace a highly mobile way of working with high speed access to email and internet and it will allow large companies to increase productivity through vastly enhanced mobile internet speeds and access to record and allow for communication via video calls on handsets”, he said. Airtel has remained committed to deepening its network coverage and bringing communication opportunities to rural populations that, until now, have been left out of the telecommunications revolution. This will work in tandem with the availability of 3.75G to ensure that Airtel can provide Ghana with a level of internet access across the country that can help bridge the digital divide.