The re-branding of Allied Oil Ghana limited has been launched in pomp and pageantry.

Ghana’s first private oil marketing company, Allied Oil has been in operation for the past sixty years.

The colorful launch was attended by captains of the industry, traditionalists, government officials and customers of the company.

Now known as "Allied", the new brand, according to Executive Chairman Mr. Kofi Okudzato is to better reflect its operations, products and services.

The company’s partnership with Afton Chemicals, a world leader in the manufacturing of fuel additives and backed by over 90 years of experience, introduced DriveMoreSuper+ and DriveMore Diesel+ to the market.

The DriveMore™ range of fuel products confirms the company’s commitment to redefine value for money for its customers as it ensures efficiency and reduces cost.

The new products will provide up to 5% enhanced power and acceleration, clean and maintain vehicle engines, prevent rust and corrosion, enhance engine life, and reduce emissions. It is suitable for both new and old engine technologies.

As part of the re-branding, the company’s grocery shop, Options Mart was commissioned. The Options Mart is set to redefine the art of convenience shopping at the company’s fuel stations across the country and has been carefully designed to provide greater shelf visibility and easy accessibility to shoppers.

The Options Mart offers a one-stop-shop facility backed by exceptional customer experience.