The Ama K. Abebrese Foundation, founded by bubbly actress Ama K. Abebrese, has partnered the Ghana Girl Guides Association (GGGA) to fight skin bleaching.
A formal, meet-and-greet event to concretise the relationship was held at the latter’s offices in Accra on Tuesday, where the actress interacted with members of the association.
Important in many ways, the relationship will see the Girls act as ambassadors of the ‘I Love My Natural Skin Tone’ campaign against skin bleaching, which is spearheaded by Ama.
Officials of the institution say they agreed to be part of the campaign because they saw in it, a useful social cause that must be supported.
They also added that it largely blended well with their “Free Being Me” campaign.
Several promotional efforts aimed at whipping up excitement and support for the campaign will go live in December, Ama K said.
“It’s a self-love campaign and not a judgmental one to point fingers,” she said.
“The aim is to inform as many girls as possible so partnering with GGGA which is already a big girls guide, will give the campaign more ambassadors apart from the celebs we have now to give it a bigger voice and reach across the country.”
She added that: “The rule to avoiding skin bleaching or toning is simple, when in doubt about the content of the cream, use natural shea butter or other products you are certain will not bleach your skin".
“And one thing many of the girls believe is that, when they are two or three shades lighter, they will be beautiful or look better in front of a camera but that is not true.
“The celebs ambassadors of the ‘I Love My Natural Skin Tone’ campaign will be supporting these girls from time to time whenever the need arises at their events, to give it the prominence it deserves.”
Talking more on the partnership, Mrs Alberta Mensah, of the Girl Guides Association said: “We are happy with this partnership and will put in all the efforts we can to project the message of not toning or bleaching their skins.
“And since it conforms with our own program “Free Being Me” we will use her and her ambassadors as mentors to create awareness.
“We will have a big walk, a talk and we are still planning more activities that will factor in this message of the girls being themselves in pursuing their goals without toning or bleaching.”
A successful campaign thus far, the ‘I love My Natural Skin Tone’ campaign has received great support nationwide.
In a sound and silent war against bleaching, it continues to push for women to embrace their natural skin tones.