I’ve seen many NDC faithfuls calling out the Ghana Tourism Authority (GTA) on social media after visuals of a hinted partnership between Samini and the GTA surfaced online.

This, I must say, is a disturbing trend. Our creative industries already face enough challenges. The last thing we need is to let politics divide a space that should bring us together.

Ghana’s artistes, media houses, and tourism promoters all share a common goal: to showcase our rich culture and vibrant identity to the world. When we politicize national institutions like the GTA and pressure them to only support personalities linked to one political side, we weaken our collective brand. Creativity should be our bridge, not a battlefield.

In a country as diverse and culturally gifted as Ghana, unity in the creative space is not just desirable. It is essential. 

For over two decades, Samini has lived this truth. From his humble beginnings in Wa to international stages in Europe and North America, he has flown the Ghanaian flag high. He has celebrated our languages, our rhythms, and our aspirations. As a pioneer of Afro-Dancehall, his influence laid the foundation for the current movement. He has inspired generations of musicians across the country and beyond.

His recent single “CHAANA” featuring the Grammy-winning Soweto Gospel Choir is a perfect example. It is more than just music. It is a rallying cry for unity, pride, and Pan-African strength. And it reflects the spirit of his upcoming album ORIGIN8A, a body of work that highlights the beauty in diversity and seeks to uplift through sound.

Samini’s contributions go far beyond the stage. He is a cultural ambassador in every sense. From performing at national events and headlining major tours, to lending his voice to health campaigns and national celebrations, he consistently proves that creativity can unite us. His journey connects farmers in Tamale to tech entrepreneurs in Accra, and his music resonates with Ghanaians at home and in the diaspora.

This is why the Ghana Tourism Authority must be seen as a truly national institution. It belongs to all Ghanaians. When it supports artists and creative talent, it should do so from every corner of the nation and every background. Forcing them to promote only artists aligned with one political party, whether NDC or NPP, sends the wrong message. It alienates talented creatives. It sows distrust. And most dangerously, it erodes the unity we need to move forward.

Let us not forget the incredible success of the Year of Return, Beyond the Return, and Detty December. These campaigns flourished because they included everyone. They brought together artists, promoters, vendors, influencers, and citizens without asking for their political colors. Imagine if the GTA had only worked with one party's affiliates. The impact would have been watered down. The magic would have been lost.

Unity does not compromise excellence. It amplifies it. When Samini collaborates with other artists, the end result is powerful and moving. Similarly, when the GTA brings together diverse talent, the message is stronger and more authentic. Every sector in our creative ecosystem should be pulling in the same direction. Music, film, fashion, food, events, tourism, and digital content must all come together with a shared purpose.

We need national institutions that operate transparently and fairly. Agencies like the GTA adopt clear selection criteria for brand ambassadors, maintain balanced advisory boards, and must regularly consult creatives across political lines. As a people, we must mature politically. We must learn to appreciate talent and contribution without viewing everything through a partisan lens.

Our creative economy is one of Ghana’s most powerful tools for transformation. It can redefine our global identity, empower youth, and attract investment. But only if we protect it from division and bias.

Samini’s story is proof of what is possible when talent is nurtured, celebrated, and allowed to thrive beyond party boundaries.

This is not just about one artist. It is about setting a national tone. When we let political differences cloud our appreciation for contribution, we dim the collective light we want the world to see. We must choose unity over rivalry, progress over pettiness, and vision over division.

Let us support our own. Let us celebrate the artists who make us proud, no matter their political views. 

Let us build a creative industry that is truly for all of Ghana because unity is our greatest masterpiece and we must create it together.