A range of proposals to help prevent the sexualisation of children by retailers and popular culture has been welcomed by ministers. The Bailey Review calls for more protection for children from internet porn, and an improved TV "watershed". The review coincides with new stricter "good practice" guidance for shops selling children's clothing. Children's Minister Sarah Teather said the report showed the government how to give parents the support they needed. The review was commissioned by Prime Minister David Cameron and carried out by Reg Bailey, the head of the Mothers' Union. He describes the plethora of explicit adverts, videos and television programmes as a "wallpaper of sexual images that surround children". Mr Bailey says parents are worried about "the increasingly sexualised culture we live in". Lace lingerie He says they need more support to protect their children and "help them deal with the pressure this brings". Under the changes proposed by Mr Bailey, steamy pop videos would be restricted to older teens and later television slots, with magazines featuring sexualised images covered up on shelves. An option to request that adult material be barred from any new home internet service, laptop or mobile phone should also be introduced and parents given more say in the TV watershed guidelines, he says. The report said a new website was needed to help parents cope with the large number of different regulators with responsibility in the area. It should "set out simply and clearly what parents can do if they feel a programme, advertisement, product or service is inappropriate for their children, explain the legislation in simple terms provide links to quick and easy complaints forms on regulators' own individual websites". The government says it will implement all the recommendations and regulators and retailers have been told they have 18 months to clean up their act - otherwise legislation may be introduced. In response to demands for restrictions on inappropriate children's clothing - including lace lingerie and push-up bras - the British Retail Consortium launched stricter guidelines. The British Retail Consortium's director of public affairs, Jane Bevis, said the guidelines provided "extra reassurance for parents that these companies are just as concerned as they are about what their children wear". Nine stores - Asda, Debenhams, Argos, John Lewis, Next, Marks & Spencer, Peacocks, Sainsbury's and Tesco - have signed up, with others being urged to participate. Ms Teather said: "It is not government's role to interfere in family life, but parents often tell me that they would like more support so that they can navigate the rapidly-changing technological and commercial world. "Reg's review shows the way for business and government to give them this support." Parent responsibility Culture minister Ed Vaizey said: "We know that many parents are concerned that their children could be exposed to content that seems too adult, be it online, on TV, through adverts or in music videos. "I welcome the collaborative way that regulators and industry have engaged with Reg Bailey. "For our part, we are committed to consulting on whether age ratings on music videos would provide effective protection for children." England's children's commissioner Maggie Atkinson also welcomed the report. She said children understood the influence of commercialisation and "recognised they were under pressure to own material goods", as well as the negative impact they could have, "especially by creating more pressure to fit in". Director of the children's charity Kidscape, Claude Knights, said that parents also needed to take some responsibility. "Why are these items being produced? Why are parents buying? A lot of it, really, is about education," he said. "When you have a push-up bra bought for a nine-year old, she doesn't have the money to buy that, so what is it that's making people say yes to that?" Source: BBC