BEIGE Capital, an indigenous savings and loans company, has opened its new branch office at East Legon in Accra.

The new office located at number 85 Freetown Avenue, is part of the company’s goal of growing with its customers, enhancing their banking experience and bringing their services to the doorstep of clients in that area.

The new BEIGE Capital branch, East Legon 

At a ceremony to launch the new office, Chief Executive Officer of Beige Capital, Mike Nyinaku said “we have always longed for an opportunity to bring BEIGE Capital closer to the people of East Legon as well as court businesses of the elite here.” 

According to him, opening of the new office marks the beginning of company’s quest to offer banking services to clients at the middle and upper spectrum of the Small and Medium-sized Enterprise (SME) market.

CEO of BEIGE Capital Mike Nyinaku

With over 50 branches across the country, especially at the southern sector, Mr Nyinekyu said Beige Capital is committed to grow, expand and make services available to SMEs in the northern parts of the country.

This he said this will be achieved by the end of 2015.

Plush waiting area for clients 

The economic instability experienced during the year has no doubt affected the company’s performance but the CEO said mechanisms were put in place to ensure that their customers and the business at large would not gravely affected.

“it has been a very tough year because of how the cedi performed and naturally how things happened in the local market. Most of our clients had difficulties releasing cash from their transactions and that had a negative impact on their repayments but as a bank that understands the needs of our clients we worked out comfortable payment plans for them", he said.

The situation was also not deeply felt because the company invested heavily so it had enough to cushion the shocks that came as a result of the economic instability, Mr Nyinaku said.

He was however hopeful that 2015 will be a better year and allow the bank to serve its customers than it did in 2014.

Mr Nyinaku advised that the youth not to be in a hurry to make money, but should rather be willing to sacrifice their time and efforts if they wish to succeed.

He said Ghana's educational system should be structured in a way that will cause the youth to be willing to sacrifice.

“We need a kind of training in our educational institutions that transforms people’s attitude. People must understand that work precedes benefits and benefits don’t precede work, productivity comes first and after that benefits follow", he said.

BEIGE Capital is a savings and loans company regulated by the Central Bank of Ghana.

It provides a range of banking services to about 150,000 individual clients from different groupings of society at different locations across the country.