In today’s media environment, the challenge is no longer just about sharing information; it is about whether people believe it. Trust in journalism is no longer automatic. It is fragile and must be earned again, one story at a time.

As conversations around the DW Global Media Forum 2026 continue, I find myself reflecting on situations I have personally experienced, moments that echo a much wider global pattern. During a recent reporting experience, I watched a developing story unfold as multiple versions of the same event spread rapidly across social media. Some were partially accurate; others were clearly misleading. Yet within minutes, people had formed opinions and shared these narratives widely, long before facts were verified.

This reflects a broader global reality. Research from the Reuters Institute for the Study of Journalism shows declining trust in news, while the World Economic Forum identifies misinformation as a major global risk. False information is no longer occasional; it is part of the everyday media environment. And once belief takes hold, it is difficult to change.

Even when verified updates emerged in the situation I witnessed, many people held on to their initial assumptions. It was not a lack of access to facts; it was a lack of trust. This highlights a critical shift: misinformation is not only about what is false, but about how quickly it is accepted as true.

Journalism now faces one of its greatest tests. It is no longer enough to be accurate; journalism must also be trusted. That trust must be built through consistency, transparency, and direct engagement with audiences.

Technology has made this more complex. Artificial intelligence has enabled the creation of convincing deepfakes and synthetic content, making it harder to distinguish fact from fabrication. In this environment, the loudest voice is not always the most truthful, and journalism must not only inform, but verify and explain.

At the same time, audiences are more informed and more skeptical. This creates both pressure and opportunity: a chance to rebuild trust through openness, clarity, and accountability,

Rebuilding trust in journalism will take time. But in the end, journalism is not only about informing the public, but it is also about earning the trust that makes information matter. And in that trust lies its true power.