Owners of Zain Africa, India's Bharti Airtel has announced a new brand identity which it plans to roll-out across its operations in Asia and Africa. This comes days ahead of the rebranding of Zain Ghana to Airtel Ghana on November 22, 2010. The new brand identity drops the Bharti and the capital letter for Airtel to create "airtel". The company also announced that it has crossed the significant milestone of 200 million customers. Airtel crossed 50 million customers in October 2007 and 100 million in May, 2009. The company added the next 100 million customers in just 18 months. For its customers in India, Airtel also announced that it was on course to launch its 3G services by the end of the year. Announcing this, Mr. Sunil Bharti Mittal, Chairman and Managing Director of Bharti airtel said, "fifteen years ago Bharti airtel started its journey in India with a promise of delivering world class and affordable services. He said today, as the company expands on the global stage, this new brand identity gives the company the opportunity to present a single, powerful and unified face to customers, stakeholders and partners around the world. Mr. Mittal said the new brand identity reinforces airtel’s promise to deliver innovative services and a superior brand experience to their 200 million customers across Asia and Africa. Source: Samuel Dowuona/Adom FM