As part of government’s newly-launched programme dubbed Blackstar Experience, there will be a soccer match to help boost sports tourism.

This announcement was made by Rex Omar, the Coordinator for the Blackstar Experience during the launch at the initiative on May 1, 2025. 

“In Accra and Kumasi, we are going to create an exhibition match between legends of an international football club and legends of our national team in partnership with the private sector. This will happen at the Accra Sports Stadium and the Kumasi Sports Stadium. The first launch will happen in Europe, the second launch will happen in Ghana,” he said.

In his address, the Coordinator of the Blackstar Experience, Rex Owusu Marfo indicated that the Blackstar Experience was more than just a project, but rather a movement, a re-awakening of the national pride and an invitation to the world to experience the soul of Ghana.

He said Ghana had long been celebrated for its hospitality, history and dynamic cultural expressions: from the rhythmic beat of its music, to the captivating stories of its ancestors, from the bustling markets, to the serene landscape, indicating that these are things Ghana could offer to the world.

Rex further highlighted that the Blackstar Experience will be hinged on seven pillars: cinema, audio, cuisines, aesthetics, style, literature and heritage.

He said that the overarching vision of the Blackstar Experience Secretariat will be to align Ghana's brand reputation with 20 most esteemed countries or country brands worldwide.

"It means we are going to rebrand Ghana to align with the world's 20 successful countries when it comes to tourism," he explained.

According to the veteran musician, the Secretariat will incorporate the Blackstar Experience framework into all facets of the nation's initiatives across multiple sectors, elevate Ghana's image as a preeminent and a preferred destination for global travelers, and transform Ghana into Africa's cultural capital.

While some new programmes and products will be created, existing ones will also be amplified and fine-tuned to suit the objectives of the experience.

As part of the events earmarked for the Blackstar Experience, Rex Owusu Marfo indicated there will be collaborations with international organisations and groups like one in Atlanta which celebrates Blackstar Week every year.

"This is an opportunity to showcase Ghanaian talents, creative products, and to take advantage of partaking in investments, expos and meetings that exist," he said.

He stated that there will also be the establishment of a multi-million dollar film studio called Ananse Studio, Ghana Music Week celebration, annual stakeholder meeting dubbed Creative Connect and Detty December.