Blow Chem Industries has officially reintroduced its flagship drink, Bel Malt Original, to the Ghanaian market, promising consumers a richer and more refined taste backed by international-standard production.

The relaunch marks the return of the malt brand after nearly three years off the shelves. According to the company, the hiatus was a deliberate move to reformulate the product and improve its overall quality to meet global standards while aligning with the evolving preferences of Ghanaian consumers.

The new Bel Malt Original is a fully brewed malt beverage made from barley and millet, developed using advanced manufacturing technologies in collaboration with international food scientists. The company says this has resulted in a drink that delivers both refreshment and nourishment.

Speaking at the launch, Head of Marketing at Blow Chem Industries Limited, Magnus Dey, explained that the temporary withdrawal of the product was necessary to achieve a higher standard.

“We took a bold decision to step back and rebuild Bel Malt to a level we could confidently call world-class. This relaunch represents our commitment to excellence and our promise to consistently deliver the very best to Ghanaian consumers,” he stated.

The product is now available in 330ml PET bottles and sleek cans, with packaging designed in Ghana’s national colours, red, gold, green, and black to reflect national pride and resonate with everyday consumers.

As part of its re-entry strategy, Bel Beverages has also re-engaged popular Ghanaian actor Kwadwo Nkansah, widely known as Lilwin, as its brand ambassador.

Blow Chem Industries says the revamped product is targeted at a broad audience, from young, active individuals to working professionals, positioning it as “the malt of the now and the future.”

The company remains optimistic that the improved Bel Malt Original will reinforce its competitiveness in Ghana’s malt beverage market, driven by renewed consumer interest and a strong nationwide distribution network.