National

Branding Flyovers and bridges

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In case you haven't noticed, flyovers in the capital are taking on a new look. The posters that once desecrated them have given way to our national colours: the red gold and green with the black star, in a process of bringing life to otherwise non-living objects. From movies and product advertisements to political posters, walls of interchanges and overheads are usually covered in this mess. Perhaps the worst culprits are churches announcing revivals or some other functions. Apart from the fact that these posters make the bridges look untidy, taking them off is quite a chore. Joy News first noticed the vigorous attempt by the AMA and Zoomlion to reclaim the Ako Adjei interchange shortly before President Mahama’s inauguration early this year. The posters were so stuck to the walls it took a ton of effort to peel them off. At some sections, the layer of posters was about five inches thick. The AMA has tried several times to rid such structures of posters only for them to resurface after a few days. It however, appears the new strategy to rebrand them in the national colours may just work. The Ako Adjei interchange, King Tackie Tawiah overpass, Tetteh Quashie interchange and Shangri la overhead have so far taken on the new, nationalistic feel. Public Relations Officer of AMA, Numo Blafo III, confirms to Joy News the strategy is to ward off those who would wish to desecrate them whilst beautifying them as well. He says all overheads and interchanges in the capital will go through this change; stressing, those who attempt to disrupt the AMA’s developmental projects will be prosecuted in accordance with the law. He quotes sub section 3 of Section 3 of the local government Act 426 of 1993 as well as LI 1926 of 2007, which empower the AMA to control and regulate the placement of advertisements, indicating flyovers and bridges are outlawed. He is urging individuals and organisations seeking advertising space to approach the AMA. “Film makers, movie producers, churches and all those who use posters to publicise their activities should approach the AMA. We have poster boards. But if they go on doing what they are doing, they will be falling foul with the AMA by laws and we are not going to take it lightly.” He explains all ten sub metros under the AMA will take charge of painting overheads within their jurisdictions even though the paints have already been acquired. In all, the AMA appears to be onto a good thing. It remains to be seen however, if it will be "a splash on the wall" only for the adventurers to dare again or this has become the permanent new look for our bridges, flyovers and other public surfaces. Joy News will be monitoring.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.