British Airways has downplayed threats to its market share from other airlines that are currently plying the Accra-UK route.The British carrier, until now had monopoly on the Accra-London route.The past few years have seen the entry of some airlines on the route which was dominated by British Airways.There are others who are also offering connecting flights to London at competitive fares.But the new country commercial manager for British airways James Wooldridge told Joy Business they still have a strong hold on the Ghanaian market because of its premium services.Meanwhile, British Airways said calls by government officials for reduction in airfares might be difficult.According to the Commercial manager for British carrier rising airport taxes in Ghana and UK, as well as crude oil prices will make it difficult to reduce airfares.A passenger travelling from Accra to London on an economy class, might pay about 500 dollars as taxes in addition the an original ticket price of 400 dollars