Total Ghana targets 15% market share

Total Ghana targets 15% market share
Source: Ghana | Joy Business
Date: 03-07-2016 Time: 12:07:43:pm

Oil marketing firm, Total Petroleum Ghana hopes to increase its marketing share which is currently below 14 percent of the market.

Managing Director of Total Ghana, Olivier Van Parys says the firm is concentrating on improving the quality of service to attract more customers and to raise the company’s share of the market to 15 percent.

He disclosed this at the re-launch of the company’s Total Card formerly known as Tom Card in Accra.

Mr. Van-Parys noted that with the introduction of the ‘B2C’, Total Ghana is very proud not only to serve corporate entities but every customer including individuals, commercial and taxi drivers and the general public which offers Total an edge over its competitors.

“We at Total Ghana are driven by the power of innovation with the move which gives us a competitive advantage over our competitors and also making the service available to many Ghanaians as we can is our pride,” he stressed.

Also, the Marketing Manager of Total Ghana, Adesua Adewole said the electronic fuel card to would help users manage fuel expenditure.

She explained that the ‘B2C’ fuel card provides the user a simple and smart way of controlling and monitoring fuel consumption of their vehicles and also offer customers the way to pay for all purchases including patronizing carwash services within the 235 Total Service Stations across Ghana.

“We are therefore encouraging everyone to visit our shops, sign up and top up with just a minimum of GH¢20.00 which comes with an instant bonus and you are good to go,” said Mrs. Adewole.

Minister for Transport, Fiifi Kwetey commended Total Ghana for the initiative, adding the introduction of the card is very timely as it has come at the time Ghana is gradually moving into a cashless economy.

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