MTN Ghana has launched its Mobile Money Month with a call on Ghanaians to sign on to the product to bring financial services to the doorstep of their homes.
The one-month campaign launched at Kasoa market in the Central region is on the theme: “Digitizing Payments in Ghana – The Role of Mobile Money.”
The event was used to educate traders and head porters on the need to sign on the MTN Mobile Money for their business transactions and to keep their monies safe.
Speaking at the launch, the General Manager for Mobile Financial Services of MTN, Mr. Eli Hini was elated interest paid to the over 9million active Mobile Money (MoMo) users in 23 months has hit GH₵98.9million at the end of July 2018.
He said the Bank of Ghana approved the interest payment following the issuance of the E-Money Issuers Guidelines.
Eli Hini explained that, MTN’s focus on digital payments is because of the potential it has to help drive financial inclusion and push them to another level in driving the cashless economy agenda.
According to him, research has shown that globally the number of adults who have accounts through either a financial institution or mobile money increased from 62percent to 69percent between 2014 and 2017.
In sub-Saharan Africa he noted, increased from 54percent to 63percent within the same period.
Eli Hini indicated that the recent progress has been driven generally by digital payments, a new generation of financial services accessed through mobile phones and the internet.
He charged the market women to use the MTN MOMO because it is safe, secure, convenient and ISO certified.
Eli Hini added that MTN will run promotions for customers to win interesting prizes during the MoMo month.
“Other activities scheduled for the month include a stakeholder forum where we will be discussing ‘The Implications of Additional Taxes on Mobile Money Transactions’. We will also be engaging the Mobile Money agents, merchants and our partners in activities meant to intensify the education and awareness on digital payments,” Mr. Eli Hini stressed.
He opined that digitized payments will go a long way to benefit the individual, institutions and the economy in general.
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