36 leading brands, top Marketing Professionals honoured at 8th MWA

36 leading brands, top Marketing Professionals honoured at 8th MWA
Date: 21-11-2018 Time: 12:11:03:pm

About 36 top Marketing Professionals and leading brands across Africa were honoured at the 8th Marketing World Awards which was hold on at Movenpick Ambassador Hotel.

Now in its 8th year, the event was on the theme; “celebrating brands & individuals that work tirelessly and passionately”.

Marketing World Awards (MWA) recognizes outstanding performances across marketing communications industry in Africa, where Organizations and individuals that have delivered superior product values to the market and exhibited excellence in upholding concrete marketing strategies, displayed uniqueness and among offerings, convey clear message to its consumers and stand out from the competition are  rewarded and celebrated.

Addressing the media at the awards ceremony, Mr. Akin Naphtal, the CEO of Instinct Wave said, “Marketing World Awards being Pan African is designed to celebrate individuals and organizations that have put Africa on the map of global marketing with their extraordinary exploits. Developments made in the areas of digital, experiential, media, stewardship, efficiency, innovation, corporate social responsibility and creativity is what is celebrated”.

Mr. Naphtal added that “Indeed we have come far, this event being the 8th edition we are looking forward to more exciting years with more innovative packages which will include participants from Kenya, Liberia and other African countries. The event remains one of the most credible industry awards that have brought about a healthy competition among professionals in the Marketing industry, while recognizing the efforts and innovative campaigns driven by marketing professionals”.

MWA, now a Pan African event featured new categories which brought industry stakeholders in the ever growing, challenging and exciting world of marketing communications industry from Nigeria as well.

Some award winners lauded Instinct Wave, Organizers of the event for their continuous dedication, recognition and support to organizations and stakeholders in the marketing communications industry.

“We are grateful to Instinct Wave for the recognition and support they give stakeholders in the Marketing Communications Industry. There are so many organizations out there doing great things but little or nothing is known about them, so this is a platform that we appreciate a lot from Instinct Wave because it put a lime light on what brands and marketing professionals are doing. And through this the world gets to know of us and what we are doing to put Africa on the map of global marketing with our extraordinary exploits. We are looking forward to experience more in the coming years”.


Below is full list of Winners:

Organizational Awards


Ghana Insurance Brand of the Year

GLICO   Group


Nigeria Financial Brand of the Year

Union Bank


Ghana Financial Brand of the Year

Barclays Bank


Consumer Brand of the Year: Blue Band

Unilever Ghana


Excellence in Shopper Marketing    

FrieslandCampina Wamco, Nigeria


Ghana Iconic Brand of the Year

Club Premium Larger-Accra Brewery


Public Sector Campaign of the Year

 ‘Jack where are you- Ghana Post GPS

Most Innovative PR Campaign of the Year (Cowbell in the sky)

Promasidor Ghana

Best Package Design

Beta Malt in Returnable Glass Bottle- Accra Brewery


Marketing Campaign of the Year (Nigeria)         

(Uncle Thomas), Union Bank, Nigeria


Marketing Campaign of the Year

 MTN Momo


Brand Activation of the Year: Rexona 'Be the Next Champion' campaign

Unilever Ghana

Excellence in Customer Care



National Branding Initiative Award (See Ghana/ Eat Ghana/ Wear Ghana/Feel Ghana)

Ghana Tourism Authority


Innovative Event Production Company of the Year

Action Event & Production, Nigeria


Innovative PR Agency of the Year (Ghana)         

Global Media Alliance


Innovative PR Agency of the Year (Nigeria)        

Modion Communication


Outdoor Company of the Year



Ghana Media Agency of the Year

Dentsu Aegis Network Ghana


Regional Media Agency of the Year 

Media Fuse Dentsu Aegis Network


Marketing Team of the Year

MTN Ghana Marketing Team


Shopper Marketing Team of the Year        

FrieslandCampina Wamco, Nigeria



Sales Team of the Year

MTN Ghana Sales Team


Creative Agency of the Year   

Image & Time, Nigeria



Individual Awards


Emerging Marketing Woman of the Year

Ewurafua Addo-Atuah –Head of Marketing, Accra Brewery



Sales Professional of the Year Nigeria         

Adewale Arikawe, CDSM Director - Customer Development (Sales) And Shopper Marketing FrieslandCampina Wamco Nigeria


Sales Personality of the Year:

Eric Nsarkoh, Sales and Distribution Executive, MTN Ghana


Corporate Affairs Personality of the Year (Nigeria)

Olumide Orojimi, Head, Corporate Communications, Nigeria Stock Exchange


Marketing Thought Leader Award

Dolapo Otegbayi,

International Shopper and Channel Marketing Manager, Friesland Company Campina Wamco Nigeria


Woman PR Professional of the Year:

Nana  Efua Rockson- Group Head, Corporate Affairs, GLICO Group


Marketing Personality of the Year   

Nana Essilfua- Boison; Director of Marketing & Corporate Relations

Barclays Bank Ghana


Customer Service Personality of the Year:

Jemima Kotei -Customer Relations Executive, MTN Ghana


Advertising Professional of the Year           

Emeka Okeke, CEO, Media Fuse Dentsu Aegis Network



PR Personality of the Year

ACP David Eklu


Africa Luxury Hotel Brand of the Year

Movenpick Ambassador Hotel


African Brand of the Year





 Head quartered in the UK, Instinct Wave is Africa’s premium B2B event & specialist, the organizer of the highly successful Ghana Procurement and Supply Chain Awards 2018, Ghana Information Technology &Telecom Awards (GITTA) in its 8th year, The Africa Public Sector Conference & Awards, West Africa Construction Awards in its 3rd Year, Marketing World Awards in its 8th Year, Ghana Top 50 HR leaders and other industry   related events across Africa