Vodafone Ghana in partnership with StarLife Assurance Company has launched the Vodafone Cash Agent Insurance product for its Vodafone Cash subscribers.
The Vodafone travel companion has been designed to insure customers against death, permanent disability and hospital admissions, which result from a car, train or ferry accident.
Speaking at the launch, Martison Obeng-Agyei, Head of Vodafone Cash cited the National Road Safety Commission report for casualties this year which said over 1, 250 Ghanaians died between January and July, while over 7,000 others were injured.
“At Vodafone, innovation runs through the very fabric of our organisation. In a fast-moving industry like ours, you do not rest on your laurels hence the need to launch this pioneering initiative, our insurance product for our customers,” he said.
He said the launch of the product will “redefine insurance product development in the industry and the country at large. Customers have options to choose daily, weekly or monthly premium payment plans.”
The Travel Companion has seven unique insurance products.
“For as little as ¢5.50 monthly a customer is entitled to a cover worth ¢1500; ¢500 should they be admitted at the hospital, ¢500 should they suffer any disability, and ¢500 should they pass away touchwood.
“Customer who desires a heavy cover can go for the ¢39.05 monthly which entitles a customer to a ¢15,000 cover; ¢5000 should they be admitted at a health facility, ¢5000 should they suffer any disability, and ¢5000, should they pass away,” he explained.
On his part Head, Alex Twumasi the Group and Distribution for StarLife said, “After good research on the market, we scanned the market and realised that clients especially those in the informal sector really needed travel insurance.
“This has never happened because most of the covers out there go basically for a niche market but we are coming for the mass market; the ordinary mate or seller can easily patronise this policy using the Vodafone Cash platform.”
“There are millions of people who are going to travel and we hope not but definitely there might be one or two accidents and you can call on StarLife and your claims will be paid to you,” he said.
Vodafone Cash has become integral in the promotion of a cash-lite society in Ghana with its varied initiatives and products that continue to excite Ghanaians since its inception in Ghana three years ago.
It is currently the only mobile money operator that allows customers to send money from their wallets to other Vodafone Cash wallets without charges.