$33 billion live music industry, how much can Shatta, Stonebwoy hive for Ghana

$33 billion live music industry, how much can Shatta, Stonebwoy hive for Ghana
Source: Ghana | Odelia Ntiamoah | JoyBusiness
Date: 27-05-2019 Time: 07:05:52:am

The brawl between Shatta and Stonebwoy at the VGMA and its resultant decisions could actually be a launch pad for the two acts.

How do you bounce back in the mist of misfortune? Tiger Woods has done that perfectly after infidelity issues that ended in his divorce his comeback earned him the highest national award, Presidential Medal of Freedom, presented to him by President Donald Trump.

Live music and event promotion in the USA this year according to IbisWorld will contribute not less than $28 billlion to the economy. Instead of fighting, trolling or insulting let the two acts get to work and make more money for themselves, unearth talents and be more relevant.

PwC (Pricewaterhouse Coopers) estimates streaming music will grow at a CAGR of 18%. Streaming music revenue will grow to slightly over $23 billion by 2022.

However, it won’t match the strength of the live concert industry which will generate 33 billion dollars in the next 4 years. 

The ban presents the two musicians the opportunity to really sell live music and boost Music tourism in Africa and to the rest of the world.

With the clout they have and the media publicity they got from this gun issue at the event, what if these two men decide to shame everyone and come together to do a live concert.

They can bring friends from all over the world and make this event an annual one that can pull people from the dancehall industry in Africa and abroad. Could this event be Africa’s dancehall meeting place or festival every year.

So how much of this global cash are you two men cashing in on. You may have your own plans but unity is strength and this rivalry may not necessarily earn you as much. I know your popularities thrive on controversy but this is also controversial. That you two finally decided to work together? Wow

What about a music tour guys? Do it in all the major sports stadiums round the country send it to other countries promote peace especially now that we are getting to election 2020.