Kasapreko Company Limited, a leader in the beverage industry, has emerged the biggest winner with the manufacturing industry at the 2019 Chartered Institute of Marketing of Ghana (CIMG) Awards.
One of the company’s flagship brand Alomo Bitters picked the Product of the Year Award; in the Manufacturing Category at the ceremony held at the Conference Centre Dome.
The CIMG National Marketing Performance Awards is a high-profile event that acknowledges individuals and organisations for marketing excellence and innovation.
The awards seek among other things to promote high professional standards and to encourage excellence among marketing practitioners. It also aims at ensuring the provision of high-quality products and services.
“We are excited about this award as it comes to confirm the success story of the Alomo Bitters brand. This year, we are celebrating the authentic Alomo Bitters; a brand that has survived the test of time for 20 years,” Evans Kwofie, the Marketing Manager of Kasapreko said.
He explained that Alomo Bitters’ success is traced deep down to the roots of its authentic herbal composition and organic appeal.
“Alomo bitters is extracted from our local plants using sophisticated machines to blend and package to the taste of our cherished consumers.
“Its variants Alomo Gold and Silver is a blend of carefully selected tropical plant extracts based on a secret family recipe, scientifically processed to ensure your body receives the herbs the way nature intended,” he said.
Mr Kwofie added, “winning these awards goes to acknowledge our commitment to leading innovation and identifying with Ghana’s market. Kasapreko is humbled to receive the awards; as it will further motivate our staff to cherish creativity and innovation”.
Meanwhile, there is an ongoing promotion as part of Alomo Bitters’ 20 years celebrations aimed at rewarding consumers with over ¢2 million worth of prizes including the grand prize of two cars.