A new farming reality show, Livingfields AgriChallenge is set to hit the media space from March 12, 2020.
The program, initiated by RMG Ghana Limited, is a corporate social responsibility endeavour that aims at making the youth accept farming as a viable business venture.
Participants will also be trained and equipped with various skills that can help them maintain and develop their own agribusinesses.
Already, 12 trainees have been admitted into the program which will be televised from Asutsuare in the Eastern Region.
Graduate trainees will be put into four groups from which each group is expected to undertake a specific crop production.
They are also expected to present a business pitch on their production to attract funding.
The entire process has been documented in 13 episodes to be aired on the various media platforms, including YouTube.
Touching on the reason for the initiative, William Kotey, Managing Director of RMG Ghana, said the program is in line with the Sustainable Development Goals of reducing poverty, hunger and promoting responsible consumption and production.
According to him, a total of 100 acres of land is available for cultivation with 12 acres being used with potential revenue of about ¢20,000 per acre per season.
“This reality show is creating a convivial environment for youth development in the agribusiness value chain. The capacity-building endeavor seeks to impact about 500 youth by the year 2025.
“Beneficiaries will also have the opportunity of setting up their own agribusinesses with the prize packages being offered with continuous agronomic and market support from RMG Ghana.
“The prospects of job creation through this program are also estimated at 5,000 direct and indirect jobs and career prospects.”
While the team that emerges winner will take a total prize package of GHS 100,000 which includes a cash prize of ¢20,000, the team that will place second will get ¢60,000. This includes a cash prize of ¢10,000 and input packages from RMG Ghana Ltd.
The 3rd prize is made up of ¢25,000 with a cash prize component of ¢5,000 and input packages.
The final prize is input packages from RMG Ghana Ltd. to the tune of ¢15,000.
There are also trip packages to Germany, South Africa, and the Royal Senchi Hotel and Resort in Ghana.