Africa’s leading beverage giant, Kasapreko Company Limited has partnered with Metro Mass Transit (MMT) to outdoor Puma Drinks, an addition to its growing range of products.
The product was launched on Wednesday, July 8, 2020 in Accra.
Speaking at the launch, Commercial Director of Kasapreko Company Limited, Gerald Bonsu, said that the decision to introduce Puma Drinks as well as collaborate with MMT was informed by the current Covid-19 pandemic, which has affected everyday way of life and doing business.
Kasapreko, in line with its Corporate Social Responsibility (CSR) principles, has secured several buses from the transport company starting with three regions – Greater Accra, Ashanti and Western – to convey commuters for free.
During these rides, passengers will have access to free hand sanitisers, PPEs and the Puma soft drinks.
On his part, Mr. Richard Osei Bamfo, Deputy Managing Director in charge of Operations at MMT described the initiative as an opportunity to refresh and protect their passengers under the Covid-19 pandemic season.
“I really admire Kasapreko coming into the market with a new product at this time. It is really just contributing to options of what consumers want,” he added.
Sales and Marketing Manager at Kasapreko for Carbonated Soft Drinks and water, Chris Addo-Sarkodie, explained that for decades, the company has consistently led the way in the beverage space particularly with an innovative range of products.
“Puma Drinks is a new line of products with a fantastic range and significant value-for-money pack (350ml) which will deliver competitive profit margins to stakeholders and consumption satisfaction to the Ghanaian consumer. For every Market, every occasion and Every Person this is the whole new vibe,” he added.
The Puma drinks come in eight unique flavors including apple and orange.