Nestlé brand Maggi has launched a first-of-its-kind website in Central and West Africa offering fresh new twists to well-known African dishes.
It is also serving up a second season of Yelo Pèppè – its popular online nutrition education drama series – on YouTube from June 8, 2020.
The brand’s latest launches are just a few of the innovative ways Maggi is meeting its consumers’ digital and nutritional appetites, while also contributing to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future.
The Maggi website, which provides over 40 African recipes on an easy-to-use platform, can help families cook balanced and nutritious meals.
There are recipes for kids, adventurous cooks, those who love a classic dish and time-saving one-pot meals, all available in English and French.
“MAGGI innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa.
“We are proud to be the first region worldwide chosen by MAGGI to launch this unique website”, he added.
The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.
“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites; people across the globe now have easy access to traditional African recipes we know and love”, said Akua Kwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa.
“For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘MyMenuIQ’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.
Second helping of Yelo Pèppè drama is served!
Following the success of Yelo Pèppè season one, which recorded over 20.3 million online views, Maggi is excited to present the new second season of the popular show to its fans, bringing back its beloved characters from the first season.
Mina (Ade Laoye), who is now one of the best-known food bloggers in the region, signs up struggling business owner and cook, Anna (Anita Erskine) to the prestigious Cook the Difference Competition.
This turns into a spicy adventure when Moh, the husband of Anna’s business partner, Aida (Aurelie Eliam) enters the competition too.
Isabelle (Sophy Aiida), a new addition to the gang, slowly inches her way into the lives of the other women and we are not sure whether she is friend or foe.
Things heat up when Nabou (Dieynaba Leurs), Aida’s young niece is used as unwitting tool in a plot against her aunt.