Gospel musician Akesse Brempong says the church must prioritise investment in the gospel music industry, as it is a major beneficiary.

According to him, churches are in a better position to regulate the affairs of the gospel music industry than the corporate world.

He believes churches working hand-in-hand with stakeholders in the gospel music industry will better advance God’s ministry.

Speaking to Amelley Djosu in an interview on Joy Prime’s Celeb Biz, he explained that corporate bodies do not understand the impact of gospel music as much as churches do.

“The church is the biggest beneficiary of gospel music, and gospel music is one route for advancing the kingdom, so churches can leverage music to advance their cause, and of course, if you are the biggest beneficiary, you should be able to invest more in it. You don’t expect the corporates who have a different disposition to be the ones spearheading gospel music,” he said.

The gospel musician is of the opinion that the gospel industry has been left in the hands of the world to regulate, a move he believes is hindering the progress of the ministry.

The ‘God is Working’ hitmaker said, “When churches complain that gospel music has become too transactional, I always say that it’s because we left it for the world to regulate it. If churches had great labels, let's look at it this way: who is in a better position to manage gospel musicians? Corporates, churches, or Christian bodies? Obviously, Christian bodies. Some of the things we hear that gospel musicians do and it becomes news, I think, I believe that if Christian institutions were regulating the space of Christian music, those things would be kept.”

Akesse Brempong indicated that corporate bodies are only profit-minded and will chase after numbers rather than the impact of the music, which is to win souls for Christ.

 “If you leave it for corporates to do, all they know about is profit, they will heavily monetize gospel music. That’s why I kept saying churches should start their own record labels because if we don't, they are other corporate bodies who see that gospel music is now some really viable business, and when they come into that sector, all they care about is money, so you will see that the theology of gospel musicians will begin to change and reflect what the gospel musicians believe in, and the gospel musicians will not be free to do certain things because the corporate cares about how much money you bring in, not how much impact you’re making, whether spiritual impact, they don’t care about that,” the musician added.

Akesse Brempong advised churches and Christian institutions to start their own record labels and quit depending on the world to run the gospel music industry.

Watch the full interview below: