Insurance company, Colina has rebranded as Saham Insurance.  The company which entered the Ghanaian market in 2010 with the acquisition of Beacon Insurance and Beacon Life Insurance, has also adopted a new slogan, ‘Feel Free to Move Foward’ as part of the rebranding.

Speaking to Joy Business at the official launch, Country Manager, Mel Kebe says the new brand should serve as a catalyst for the delivery of quality insurance to reflect their global outlook

“The change of name from Colina to Saham signifies the birth of a new insurance group, an African insurance group, made by Africans, managed by Africans to serve Africans. So what you have to expect is new insurance solutions, fast claims payment, assurance that you have quality of service. All your needs and your requests are going to be addressed by your insurer. We want to position ourselves not only as an insurer but a partner especially for corporate business” he noted.

Colina Insurance Group is a Pan African Insurer that has been in the insurance and re-insurance business for over thirty-four (34) years and currently operates in 20 African countries with forty six (46) subsidiaries.   

The group employs approximately six thousand (6,000) eworkers and generated 1.1 billion USD in turnover (premium) in 2013.  The group’s financial base is strengthened by its strategic partnerships with leading global financial players such as Abraaj Capital Wendel and the International Finance Coproration (IFC). 

Some of the company’s innovative products include Assured Group Education Solution, Assured Group Welfare Solution, Assured Funeral Solution and Broker-led Bancassurance.