Brand Director Regina Ofori has responded to claims that corporate entities shy away with entertainment brands that come with controversy. 

Regina Ofori, also a consummate marketer believes that there is no brand or event that does not have a shred of controversy.

She believes, especially with the creative industry, controversy cannot be avoided. However, it is up to the sponsor of such events to consider the weight of the controversy and how it benefits either party. 

“Whenever you sponsor a platform, you go in for the good, the bad and the ugly. I think it’s where you see a balance. You need to see a good balance and say, ‘is the good 60%, and is the ugly 60%. I don’t know. So you take a decision on that,” Regina said.

“There is no platform there is no platform that will be devoid of controversies. Okay ben if it is a gospel show that you sponsor, there will be controversy about a musician who dressed and didn’t dress like a gospel musician. People will talk about it, right? So that’s a controversy. That will happen,” she added. 

She reiterated that once the advantages outweigh the disadvantages, there is nothing to worry about. 

“For something like music, that kind of industry, believe you me, controversy adds to the hype. So it doesn’t mar the conversation a lot. It’s something that is expected. 

She said anytime she goes to a music awards ceremony she expects something to happen. I am expecting that dress that will [let people talk]. If it doesn’t happen, it hasn’t delivered. It has under delivered.” She added. 

She made this comment at the recently held Showbiz Roundtable programme while responding to a question about how brands with controversy ward off prospective sponsors.

‘Showbiz Roundtable’ is a Joy FM event comprising an assembly of creative arts people, held periodically to address thought leadership conversations. 

The Deputy Minister of Tourism, Arts and Culture, Mark Okraku Mantey was the guest speaker for the 3rd edition.

The keynote speakers were playwright and author Uncle Ebo Whyte and Bright Ladzekpo, CEO at PH Media Ghana Ltd. 

The third edition, themed ‘securing sponsorship for events and creative content’, had panel members like Baba Sadiq - Founder : Regina Ofori, Brand Director and Consummate Marketer, 3Music TV & WILDALAND Fest, Latif Abubakar - Playwright & CEO of Globe productions, Ivan Quashiga - Film Maker, Creative Director &  Founder of Farmhouse Productions and Kobina Atta-Bedu, Procurement Expert And Management Consultant. 

The programme was moderated by the host of ‘Showbiz A-Z’, Kwame Dadzie, Joy News’ Noella Kharyne Yalley as MC. 

‘Showbiz Roundtable’ was powered by Showbiz A-Z and supported by Joy Entertainment.