Insight.

Market share is earned daily. It is defended through discipline and expanded through focus.

CEOs must balance retention strategies with expansion initiatives.

Key Strategies:
1. Track share movement by segment.
2. Strengthen customer retention strategies.
3. Identify underserved niches.
4. Monitor competitor entry signals.
5. Reinforce brand credibility.

CEO Leadership Actions.

• Review market share data monthly
• Engage directly with key accounts
• Align sales incentives with retention goals

Actionable Tip.

Identify one segment where share can be expanded quickly.

Why This Matters?

Sustained share growth compounds long-term advantage.

About the Author.

Ernest De-Graft Egyir, CEO advisor, Thought Leader and Founding CEO of Chief Executives Network Ghana, convenes the Ghana CEO Summit and served on Ghana’s Economic Dialogue Planning Committee.