Audio By Carbonatix
An online gaming firm co-owned by David Beckham has announced plans to raise £20m in a London stock market listing.
The company aims to create a global gaming franchise and capitalise on the surging interest in e-sports amid the COVID-19 crisis.
Guild Esports, of which former England and Manchester United footballer is a founding shareholder, will become the first franchise of its kind on the London Stock Exchange if its placing plans go ahead this autumn.
David Beckham's Guild Esports to file for IPO in London https://t.co/fln2Eh9m4d pic.twitter.com/6ldwCu6Td9
— Reuters UK (@ReutersUK) September 9, 2020
The flotation would value the company at around £50m.
The online gaming market has boomed during the coronavirus crisis as gamers were forced to stay at home during lockdowns - a time when physical sport faced serious disruption.
Guild told potential investors the market had benefited from a "rapidly growing fan base worldwide", arguing that some esports tournaments had attracted bigger audiences than the Wimbledon tennis championships, the Tour de France, and the US Open.
It projected the market would grow to 646 million global viewers by 2023.

Its statement said: "The company plans to create a leading global franchise by establishing its own esports teams to compete in major esports tournaments and a player training and scouting infrastructure modelled on the talent academies pioneered by Premier League football teams over many years.
"Additionally, David Beckham will use his global influence and following to support the development of the company's brand and business.
"Guild initially plans to set up and field dedicated teams to compete in four online games: Fortnite; CS: Go; Rocket League and FIFA."
The company added that it intended to engage the services of up to 20 esports players by the end of 2021 across its chosen game formats.
Latest Stories
-
Reported losses from gold operations in 2025 remain speculative – BoG
4 minutes -
Fighting AIDS and STIs in Africa: UNFPA equips youth to turn data into action
19 minutes -
Amaarae returns to Accra for homecoming concert
21 minutes -
5-year term will be harsher on presidents, not kinder, says Constitution Review Chair
32 minutes -
BoG set to exit gold trading business, describes IMF’s losses tag as premature
51 minutes -
Minerals Commission Board member warns Blue Water Guards against bribes
52 minutes -
Santasi–Ahodwo dualisation takes off; businesses given final eviction deadline
55 minutes -
Proposed 5-year presidential term will not apply to Mahama – Prof Prempeh
59 minutes -
Key observations on the Constitutional Review Commission Report submitted to President Mahama
1 hour -
Video: JoyNews engages Prof Kwasi H. Prempeh on proposed constitutional reforms
1 hour -
Awaso STEM SHS matron, cook remanded for allegedly stealing food items
1 hour -
Deputy Finance Minister hails ADB’s remarkable turnaround, record growth and rising confidence
2 hours -
Why 5-year presidency may end 8-year tradition – H. Kwasi Prempeh explains
2 hours -
Ashanti Regional Council of Elders commends NPP minority caucus for parliamentary resilience
2 hours -
ECOWAS admits Burkina Faso, Mali and Niger as non-ECOWAS members of GIABA
2 hours
