The Ecobank Mobile App, aimed at helping customers to have quick and easy access to their accounts and other financial services has received tremendous patronage since its launch in November 2016.

According to the Africa Regional Head of Operations and Technology in charge of Anglophone Ecobank branches, Samuel Horam Yaro, there has been more than one million downloads since the launch.

This, according to him, was due to the convenience the mobile app has brought to customers in relation to service and product accessibility.

The Ecobank Mobile App is accessible by all customers in the 32 African countries where the bank operates.

Speaking at a ceremony to launch the Digital Strategy Report prepared by the Nobel International Business School (NiBS) on Friday in Accra, Mr Yaro said Ecobank would continue to offer superior digital services to its customers.

The Digital Strategy Report offers insights into the digitization drive of businesses operating in Ghana, particularly those that are featured in the Ghana Club 100.

“It is impossible to ignore the power of technology and its impacts on business,” Mr Yaro said, reiterating that Ecobank “is proud to channel resources into activities that champion the enhancement of research and education.”

The report

Presenting the report, Dr Sheena Lovia Boateng, Executive Director of Pearlrichards Foundation and a Lecturer at NiBS said there are several benefits and opportunities firms can enjoy through digitization.

She noted that digitization provides intelligence that positively affects firm innovation capability, adding that it also offers a clear and coherent strategy that businesses could leverage on to enhance their performance.

Dr Boateng, however, expressed worry that only about 50 per cent of firms in the country have adopted a clear and coherent digital strategy.

She was of the view that “without a clear digital strategy, the firm will not be able to create a good fit between the variables in their existing business model and those of their digitization objectives,” adding “It is the constant interaction between these two sets of variables that makes successful digital strategy implementation possible.”

The President and Executive Dean of NiBS, Professor Kwaku Atuahene-Gima, said lack of interest in research-based knowledge by some CEOs in Ghana often times lead to poor performance by many Ghanaian businesses.

He said digitisation “is the way to go” if businesses want to survive in the future, adding that many businesses in Ghana have failed to take advantage of technology and digitisation in their operations.