Ecobank Ghana has unveiled its dedicated Premier Banking service, targeted at the bank’s high net worth customers.

The launch was held Wednesday  evening at the Labadi Beach Hotel, Accra.

It was attended by senior executives of Ecobank and dignitaries including, the Deputy Minister of Finance, the Honourable Mona Helen K. Quartey, and Sir Sam Jonah, KBE, OCSG, as Ecobank’s Guest of Honour.

Ecobank Premier Banking personalises banking services to suit customers’ individual life styles in a collaborative way that provides additional value beyond everyday banking.

The key feature of the service, which is seeking to redefine banking customer service in Ghana, is the appointment of a dedicated Relationship Manager as the primary point of contact, providing a 24/7 financial advisory service to Premier Banking customers and their families at home or in-branch.

Ecobank Ghana is rolling out a number of dedicated Premium Banking customer service lounges across its branch network.

Also on offer to Premier Banking customers are a range of multi-currency savings and lending products with preferential rates, as well as exclusive Platinum cards with full insurance protection.

Premier Banking customers will receive an unparalleled range of exclusive lifestyle benefits, including preferential airline and hotel rates and unparalleled rewards from luxury retailers across the world.

Ecobank will also provide a range of wealth management services, including portfolio management, investment advice and stockbroking services.

Addressing the invited audience, which featured Ghana’s business elite and high society, Mrs. Quartey congratulated the board, management and staff of Ecobank Ghana for both recognising the business opportunity and successfully delivering such a step change in customer service.

" I encourage Ecobank to continue to leverage its leadership role, its ingenuity and its culture of excellence to contribute to Ghana achieving its full economic potential”, she said.

In his keynote speech, Sir Sam Jonah observed: “In launching its Premier Banking service, Ecobank essentially is providing an aspirational lifestyle product to which discerning customers will immediately relate. Increasingly today, convenience, personalisation and on-demand advice are critical considerations in catering for the needs of affluent banking customers.”

Sam Adjei, Managing Director of Ecobank Ghana, observed: "Ecobank constantly strives for customer service excellence by creating desirable banking products and services that will exceed our clients’ expectations. In launching Premier Banking, we are aiming to set the “gold standard” in terms of customer service in Ghana."

Representing the Ecobank Group, Patrick Akinwuntan, Ecobank’s Group Executive, Domestic Bank, concluded: “We are dedicated to offering our Premier Banking customers bespoke financial advice and convenience, so that they can manage their money in a way that suits their busy lifestyles. In launching this service, we are harnessing the very best talent and expertise that Ecobank has to offer to deliver exceptional services that will delight our customers.”