Coca-Cola has launched a new ‘Taste The Feeling’ campaign in Ghana to help popularise its world acclaimed product.
The campaign sees the global brand inviting consumers to relive the pleasant feeling and experience of drinking a bottle of coke.
The launch was at Labadi Beach Hotel in Accra Sunday where executives from Coca-Cola Equatorial Africa shared the new vision of the company.
Speaking at the event, Rodrigue Bila, Country Manager, Coca-Cola Equatorial Africa Limited thanked consumers for believing in the brand.
“Thank you our valuable customers for believing in the brand and the business; the drive, the passion, the commitment can never go unnoticed. We indeed cherish and appreciate all you for the company.”
The ‘Taste The Feeling’ campaign is part of the company’s initiative - ‘One Brand’ - global marketing strategy which, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life.
The ‘One Brand’ Strategy: Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world’s number one beverage brand.
“Taste the Feeling” uses universal storytelling and everyday moments to connect with consumers around the world.
As part of the launch, commercial (both in English and Twi) for radio and TV as well as some outdoor advertising, were unveiled and expected to be rolled out immediately.
On the night, Ghana Music Awards Unsung Artist winner, Adomaa performed the ‘Taste The Feeling’ theme song.