Actor and movie director Eddie Nartey has tasked television stations to prioritise local content over foreign ones on their channels.
He said local movies can generate more investments and advertisement than foreign content does.
Speaking to Mamavi Owusu Aboagye on the Cosmopolitan Mix on Joy FM, he said that he believes the focus of TV stations on the foreign content has contributed to the fall of the industry as viewers are now more invested in the foreign content.
He explained the stations do not like to buy the local content but rather strike a bargain or do a barter trade which barely benefits the producer.
“You do a television series and they would not buy it. Even if they love it, they will tell you ‘let’s do a partnership, go and look for your sponsors and let us look for ours’, obviously they have sponsors on board already so they just put it up and the producer may have to show it for free.”
He stated that although the stations want local content providers to compete with foreign content on the channel, the situation is more about prioritising local content that competition.
“Indians or Nigerians will not show at peak time a Ghanaians film but because they buy it cheap, they just use it anytime,” he lamented.
He called for the sharing of local content and urged stakeholders including the televisions stations to put a priority on the local movies to help promote it.
“if a producer makes a movie and gets his profit in return, he would not have a problem making more and constantly feeding Ghanaians with content,” he added.