As part of the activities planned to add cultural flavor to the 2024 edition of the Joy Prime Made in Ghana Fair, a thrilling fashion show was organized.

The fashion show, which attracted some foreign tourists, aimed to showcase Made in Ghana clothing and featured the cultural heritage of selected regions of Ghana.

Some exhibitors whose clothing was modeled during the show praised Joy Prime for using fashion to promote their products.

The founder of UNK Baby Dol Enterprise, Madam Matilda Jane Kissei, remarked that the informal and captivating nature of the show drew significant attention from attendees, adding to its beauty and success.

Madam Kissei also noted that she has participated in fairs organized by different companies, but the Joy Prime Made in Ghana Fair has provided her with greater exposure than her previous experiences. She highlighted how it positively impacted her sales since the fair began.

Catherine, CEO of Catherine Garment, shared that the event was a lot of fun because the freestyle approach of the models brought excitement to the audience and made the show highly enjoyable.