FBNBank Ghana has launched its corporate advertising campaign tailored to put the customer at the heart of its business.

The launch signals FBNBank Ghana’s commitment to become the clear leader in the country’s financial sector as well as set the gold standard of customer experience and excellence in financial services solutions.

With the ‘Customer First’ value proposition, the bank further establishes itself as a lifelong partner to its customers, providing relevant solutions to all their banking needs as their lives continue to evolve.

FBNBank Ghana emerges from an enviably rich heritage and banking tradition, which has shaped its business to become a clear leader across several markets in Africa and beyond.

The parent bank, First Bank of Nigeria Limited boasts of an enduring business tradition that spans over 125 years, which has been enriched by the time-tested values of trust and excellence, backed by the latest technology and a diversity of well-trained staff.

The bank’s footprints are visible across the world in DR Congo, Ghana, Guinea, The Gambia, Senegal, Sierra Leone, London, Paris as well as a representative office in Beijing, China.

FBNBank Ghana is, therefore, calling on Ghanaians and businesses to take full advantage of its distinctive values and rich heritage which has made it's brand a leading African brand and one of the most credible financial institutions on the globe.

In a statement, the Managing Director of FBNBank Ghana Limited, Victor Yaw Asante disclosed that FBNBank Ghana is continuing its quest to endear the brand to its stakeholders in the Ghanaian market.

“This is because we take pride in being exclusively customer-centric and we go to great lengths to put the needs of our customers at the heart of our business.

“Our commitment is to set the gold standard of customer experience and excellence in financial services solutions. Since 1894, our brand has developed a unique culture of making the people we serve our utmost priority and today, we reinforce our application of this culture, even as we provide unrivalled value to all our customers during this advertising campaign and beyond.”

Mr Asante further stated that the Bank’s financial services knowledge and practices lead the market in ensuring a better understanding of customers to strive for better ways of delivering first-class service and experience to them.